Karla - UGC Creator

Content with story, style, and a no-BS edge.

I’m Karla, 48, a former TV producer turned multi-hyphen creator. After 25 years telling stories on screen, I now make UGC that doesn’t just look good — it feels real, connects, and converts.

With a producer’s eye and a relatable, straight-talking tone, I create content that cuts through the scroll and lands with the right audience.

48, married, INNER CITY MELBOURNE

UGC Creator, Karla

Based in Brunswick, Melbourne with my husband Yanni (a furniture maker) and our six-year-old Boordoodle, Gilbert, we live in a small eco-friendly apartment — so I’m always chasing smart, space-saving solutions that make life easier (and a bit less cluttered).

After 25 years producing TV, I’ve built a multi-hyphen life: UGC creator, medium and spiritual counsellor, and mentor for people building purpose-driven companies. It’s not one neat box, but I’ve never really been a one-box type of person.

I’ve always been big on growth - personal and professional - and I bring that same curiosity into the content I create. I love products that add something to life: clever design, everyday hacks, sustainable choices, or just a little extra joy and creativity. For me, it’s about making content that feels lived-in, relatable, and intentional.

Relatable, story-driven content built to connect and convert.

UGC Examples

BRANDS I'VE WORKED WITH

Content That Works Two Ways

Most UGC creators show you one perspective — I can show you two. Together, Yanni and I create content that’s real, relatable, and brings both voices into the mix. Whether it’s lifestyle, home, food, or travel, we can capture your brand solo or as a duo.

Content That Works in the Real World

I’ve created content for some of Australia’s biggest names and plenty of purpose-led brands in between.

What they have in common? They need content that feels authentic, builds trust, and gets results.

Types of content I can create....

I make content that feels lived in and relatable especially to my age bracket. I can shape content to fit your needs

  • GRWM & lifestyle

  • Unboxings and product demos

  • Storytelling

  • Testimonial style content

  • Travel and roadtrip

  • Small business tools and services

Brands I align with

I naturally lean towards products and services that make life better, smarter, or more joyful.


If it’s purposeful, well-made, or just plain clever, I want to tell its story.

  • Home and lifestyle - sustainable, design-led, space saving

  • Tech and small business tools - apps, platforms and services

  • Fashion

  • Arts and Culture

  • Professional and personal development

TESTIMONIALS

What others are saying

"Helped build the brand"

"Karla was fast and clever. She understood the brief, provided various hooks and helped build our brand. We were ecstatic with the ROAS on her content.

- Elizabeth Baxter

"Not just a creator"

"Karla not only created content for us loved her humour) but she advised and implemented a digital strategy. She's got strong instincts and follows through.

- Eliza Melching

"Built a community"

"Karla's passion and ability to be herself was astounding. This really connected with our customers and gave them the confidence to engage. It was the beginning of a community.

- Nick Graham